about us

who we are and why we give

where it all started

Gift credits were first conceived in 2008 when two friends names Adam Ludwig and Patrick Ledbetter wanted to buy a beer for each other while sitting at a restaurant. They thought it would be cool if they could just credit each other the amount, so they could continue their tradition of giving a beer even if they weren't in the same location together. They formed RealGift Services, Inc. and started building a product.


In 2010, GiftYa was formed by Jason Wolfe, a gift card pioneer, and Tom Isaacson, inventor and patent lawyer. While working on Wolfe's patents, the gift credit concept was shared and they started working with investors to grow, patent and expand the concept in partnership with Ledbetter and Ludwig.


In 2012, GiftYa was issued several patents around the process for gift credits. A GiftyYa is a gift that is purchased and paid for only after the recipient makes a purchase at the brand they were gifted. Thus, GiftYa gift credits never lose their value, are virtually fraud free and can never be lost.


In 2016, Wolfe sold GiftCards.com, the largest online gift card site to Blackhawk Network, and began focusing on GiftYa, changing the gift card market. We are passionate about how GiftYa gift credits make giving easier...reinventing gifting!

Gifting is reinvented with the launch of GiftYa.com!

Our mission is to make giving easier.

Empowering people to instantly send personalized gifts, never reducing the value of the gift, and the giver only paying if the gift value is used.

GiftYa is part of Wolfe, LLC, an innovative Pittsburgh-based tech company. Founded in 1995, Wolfe is a visionary group of engaged and positive-minded people, built on a culture of teamwork and giving. We wholeheartedly believe our success is a result of our core values.


We are guided by a simple principle: always do the right thing.


We work hard, but most importantly, we work smart.


Our desire to do the very best work possible runs deep.


We are 100% committed to making the world a better, kinder place.

checkout out a few of our media mentions


Pittsburgh's comeback kid


Orphaned and homeless, how this self-taught techie founded a multi-million dollar empire.

MSNBC Morning Joe

Pittsburgh's comeback kid