About us

GiftYa's vision is to move humanity to love each other more, and faster, through beautiful gift giving.


Our story

The basic concept for GiftYa was first conceived in 2008 when two friends, Adam Ludwig and Patrick Ledbetter, wanted to buy a beer for each other while sitting at a restaurant in two separate parts of the country. They formed RealGift Services, Inc. and started building a product.

In 2010, GiftYa was formed by Jason Wolfe, a gift card pioneer and founder of GiftCards.com, and Tom Isaacson, inventor and patent lawyer. In partnership with Adam and Patrick, they were issued several key patents around the process of gift credits (GiftYa).

In 2016, Wolfe sold GiftCards.com, the largest online gift card site, to Blackhawk Network and began focusing on GiftYa. Our goal is to improve gifting that we saw broken in the gift card market. Gift cards can be lost, stolen, used in crime as they are not traceable, and you can only buy gift cards for mostly national merchants.

GiftYa is like Venmo, linking your current Visa or Mastercard to the merchant; thus having no loss, no criminal activity and can be purchased for any merchant in the USA.

Changing the gift card industry

Have you ever received a gift card and then lost it? Or forgot to bring it to the store with you? When you buy a traditional gift card, you also have to spend an extra $5 on a greeting card just to personalize the gift. Whether you are buying or receiving a gift card, the experience is less than ideal.

Have you noticed that gift card selection is limited to the same top national merchants? This leaves local merchants highly underrepresented online and in big box stores. GiftYa is determined to change that.

The gift card hasn’t evolved in over 20 years, until now. With GiftYa sending a gift is fast, personalized, can never be lost or stolen, and available for almost any local or national merchant in the USA. GiftYa is the thought that counts.

Our mission

To provide an alternative solution to gift cards, because gift cards can be lost, stolen, used for illegal activity, and impersonal. Gift card selection is limited to mostly national brands, and the industry counts on the recipient not using or losing their gift card to make additional money. We will provide a beautifully presented personalized gift alternative that cannot be lost, stolen or used for illegal activity with the ability to buy for any merchant in the country and delivered in seconds.

GiftYa: years in the making

Click on a year below to see GiftYa's history

Wolfe purchased a 20,000 sq. ft building and began to broaden the GiftCards.com product offering with a new focus on corporate clients. With improvements to the way corporate gift cards were delivered and serviced, the company expanded and became Visa, Mastercard, and Discover certified.

Wolfe purchased the GiftCards.com domain, and rebranded DirectCertificates.com. Due to the many problems concerning gift certificates, the company changed directions and began to focus on selling one product: the first online Visa gift card. At that time, Visa gift cards were not available in retail stores.

Wolfe purchased a 20,000 sq. ft building and began to broaden the GiftCards.com product offering with a new focus on corporate clients. With improvements to the way corporate gift cards were delivered and serviced, the company expanded and became Visa, Mastercard, and Discover certified.  That same year Wolfe sold Direct Response Technologies, Inc to give more fuel to fund GiftCards.com.

Two friends name Adam Ludwig and Patrick Ledbetter were looking for a way to share drinks with friends and relatives across the country, even when they weren’t in the same place. To solve this problem, they created Give Real. Give Real allows someone to give a gift credit, but the value is tied to the recipient’s credit or debit card instead of a separate gift card.

Wolfe was introduced to the Give Real idea through his patent lawyer, Tom Isaacson. Immediately in love with the idea, Wolfe reached out to Ludwig and Ledbetter. Not long after, they agreed to join forces to patent and expand the Give Real concept.

Wolfe tried to launch GiftYa funding it with $1m as a separate business unit under GiftCards.com.  The banks at the time would not permit GiftYa to have access to customer purchase transactions so the product could not launch and was tabled. 

GiftCards.com grew to more than 5,000 clients, including more than 25% of the Fortune 500, and created more than 2,000 branded rewards cards.  The site also sold over $275m in value load this year. 

GiftCards.com grew to over 100 employees and was sold to Blackhawk Network for $120 million in early January. “I couldn’t imagine a better pairing than with Blackhawk Network,” said Jason Wolfe. “We’re confident that our customers will benefit significantly from the expanded reach, products and services that Blackhawk has to offer.”

After the sale, Wolfe refocused his remaining team (about 25) on GiftYa. The industry had evolved, Wolfe held numerous patents on the idea, and he knew it was time for card-linking to become the next generation of gift cards.

GiftYa was officially launched on December 21, 2018, and our vision is to help move humanity to express care for each other more often, and quick, through beautiful gift giving.  And to disrupt the gift card market with a much better gifting product than what exists today.  A personalized gift for any merchant in the USA, sent by text within seconds, and never lost or stolen. 

Our company values

GiftYa Is Built On Integrity


The foundation of our company is trust, with every interaction and transaction.

We Value Caring Among Our Team Members


We give our time, talents and resources in service to each other and our community proactively.

GiftYa Was Made Possible With Drive And Focus


We are self motivated, empowered, diligent, and committed to our best performance in everything we do.

Teamwork Made GiftYa What It Is Today


We create social cohesion and collaboration as we treat others with respect and collectively succeed.

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