about us

The company creating the next generation gift card.


where it all started

Gift credits were first conceived in 2008 when two friends named Adam Ludwig and Patrick Ledbetter wanted to buy a beer for each other while sitting at a restaurant. They thought it would be cool if they could just credit each other the amount so they could continue their tradition of giving a beer even if they weren’t in the same location together. They formed RealGift Services, Inc. and started building a product.


In 2010, GiftYa was formed by Jason Wolfe, a pioneer in the gift card industry, and Tom Isaacson, inventor and patent lawyer. While working on Wolfe’s patents, the gift credit concept was shared and they started working with investors to grow, patent and expand the concept in partnership with Ledbetter and Ludwig.


In 2012, GiftYa was issued several key patents around the process of gift credits. A gift card can easily be lost, stolen, or forgotten. GiftYas are unique gifts that never lose their value, are virtually fraud free and can never be lost.


In 2016, Wolfe sold GiftCards.com, the largest online gift card site to Blackhawk Network for $120 million, and began focusing on GiftYa, changing the gift card industry. Gift cards can be lost, stolen and used for crime as they are not trackable. This has not changed in 25 years.

Well funded, with 10+ years of experience in gift cards, gifting is reinvented with the launch of GiftYa! Join the #GiftYamovement. Help us disrupt the broken gift card industry.

our vision

To help move humanity to express care for each other more often, and quick, through beautiful gift giving.

our mission

To provide an alternative solution to gift cards, because gift cards can be lost, stolen, used for illegal activity, and impersonal. Gift card selection is limited to mostly national brands, and the industry counts on the recipient not using or losing their gift card to make additional money. We will provide a beautifully presented personalized gift alternative that cannot be lost, stolen or used for illegal activity with the ability to buy for any merchant in the country and delivered in seconds.

GiftYa is part of Wolfe.com, an innovative Pittsburgh-based tech company. Founded in 1995, Wolfe is a visionary group of engaged and positive-minded people, built on a culture of teamwork and giving. We wholeheartedly believe our success is a result of our core values.
GiftYa Is Built On Integrity


The foundation of our company is trust, with every interaction and transaction.

We Value Caring Among Our Team Members


We give our time, talents and resources in service to each other and our community proactively.

GiftYa Was Made Possible With Drive And Focus


We are self motivated, empowered, diligent, and committed to our best performance in everything we do.

Teamwork Made GiftYa What It Is Today


We create social cohesion and collaboration as we treat others with respect and collectively succeed.